Each day the billions of searches on Google generate a goldmine of data into people’s attitudes, perceptions and needs. Google has always been very open with much of this data, providing it freely to everyone online with its Keyword Tool, Google Trends and Insights For Search.

This week Google launched Google Real-Time Insight Finder, which combines the features of its other search data tools into one centralized interface. If you need to do online research into popular and rising trends, this is an incredible tool.

And it’s all free. If you want to learn more about how Real-Time Insight Finder can be a vital tool for planning your digital marketing initiatives, watch this video from Google.