Internet Trends 2010: The Future Is Mobile (Use Is Skyrocketing)
Mary Meeker gave a great presentation at the Conversational Marketing in Real-Time Summit in New York this week. The presentation focused on Internet trends and featured insights into mobile, e-commerce, cloud computing, online advertising and the future of communication.
Some key points from her presentation:
- The iPad is one of the fastest-selling gadgets of all time: Apple sold 1 million iPads in 28 days (and is expected to sell 5 million by the end of 2010), by contrast the original iPhone took 74 days to sell 1 million devices in 2007.
- Google’s Android Mobile OS is catching up: Android smartphone shipments now almost equal iPhone shipments. (Apple’s app leverage may disappear fast)
- Global 3G wireless penetration has hit 20% in2010: which is usually the inflection point to very rapid growth according to economists.
- Mobile app and search use skyrocketing: the new iPad, iPhone and Android smartphones is leading to a surge in people using apps and searching on mobile platforms, both of which have doubled since 2009. People are increasingly using mobile platforms like the iPad in a similar way as they previously used their desktop computers.
- Japan demonstrates the huge potential for mobile advertising: Japan mobile ad spending now $11 per user, up from $1 per user in 2004.
Internet Trends 2010 by Morgan Stanley Research
View more presentations from CM Summit: Marketing in Real Time.
I definitely agree that Mobile advertising will continue to grow as more and more mobile phone users get hooked on texting and mobile browsing. Thanks for an informative post!
Mobile commerce will be an increasing trend in the coming years, it is so much more convenient.