I found this presentation interesting and I thought I’d share it. It covers the evolving landscape digital media — online video, ecommerce, mobile, social media and gaming.
nextMEDIA Market Report
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Future Trends for the Internet and the Mobile Industry
Video Infographic: 15 Facts About The Internet In 2015
Mobile devices are over taking the PC for surfing the web with Morgan Stanley analyst Mary Meeker predicting that web surfing from mobile devices while surpass that by PCs in 2014. This exceptional video infographic by Neolabs presents interesting data about the future trends for the mobile industry (and they do it in a very innovative way):
“The number of people who access the Internet only through mobile devices will grow from 14 million in 2010 to 788 million by 2015. Meanwhile, the number of smartphones will rise from about 500 million today to 2.5 billion.”
This is a major shift for our society, technologically but also politically and economically. Mobile and the social technologies it enables will free people to work, live and learn in transformative new ways.
The Future of the Mobile Industry
Researchers for the Chetan Sharma Consulting group have put together a 2011 State of the Global Mobile Industry mid-year assessment and have come up with some very interesting findings about the future of the mobile industry. Their report estimates that Mobile is now 2% of the World’s GDP.
To view the key findings in the report, browse the slideshow below (I recommend you view it fullscreen).
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The History of Mobile and the Outlook Toward 2020
From the first US patent was issued for a wireless phone in 1906 all the way to the first commercial mobile phone in the 1980s and the touchscreen smartphones today, the mobile industry has come a long way. For quick visual history of the mobile industry, this is a great video:
Social Video Marketing White Paper: Integrating Video and Social Media
As television audiences fragment and shift to online viewing, there is a massive wave of advertising funds moving into digital mediums that are being poorly spent. The problem is that traditional advertising agencies struggle with digital mediums because their interuptive form of advertising isn’t effective on the mobile devices and social media platforms where people are increasingly spending their free time.
People regularly using platforms like Facebook, Twitter and Youtube are bombarded with content and as a result of this information overload have low tolerance for spam, ads and boring corporate content.The only way to reach these savvy social consumers is to capture their attention with exceptional content that is unique, short and highly engaging. This is why online video, the most visceral and engaging of all digital mediums, is such an effective tool to reach this audience.
Instead of pushing ads at consumers, marketers are being forced to listen to them, address their problem with useful information and entertain them with interesting content. This white paper address these digital trends and illustrates how to use Social Video Marketing to incorporate digital video into your overall social media strategy.
Download: The Strategy and Tactics of Social Video Marketing
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