A great video sitemaps webinar from video marketing expert Mark Robertson of ReelSEO and some talented members of Google’s team. In this webinar, you can learn how to create and submit XML video sitemaps to get your videos index by Google, Yahoo and Bing. This is an important part of ensuring your video content is index and optimized for search engine traffic.
This is a long video, if you want to cover specific areas of video sitemaps and video SEO, you can watch the webinar segments that are most interesting to you:
A cool infographic on how viral videos travel through social media channels from the fine folks at Mashable.
They recommend you keep your video marketing clips short, focus your resources on Facebook and make them appeal to the young, technologically savvy people who like to share exceptional video content with their friends.
In honor of today being the 1st anniversary of the start of the 2010 Winter Olympics here in Vancouver, I thought I’d see what Qwiki had to say about the sporting event. If you aren’t familiar with Qwiki, it is a video search engine that narrates your search query in short multimedia video clips.
Think of Qwiki as a video-enabled Wikipedia. In fact, they seem to pull most of their information from the crowded-sourced encyclopedia. I’ve heard criticisms from people that say the site basically just reads from Wikipedia while pulling Creative Commons images and videos, but I find the technology behind Qwiki to be quite impressive. (more…)
The Internet is forcing businesses to become more socially engaged with their customers. The consumption of traditional media like television, newspapers and magazines is in irreversible decline, while the consumption of interactive digital media like streaming video, websites, social media and mobile apps is exploding. To capture people’s attention online, where they spend the majority of their spare time, businesses are re-directing their marketing resources into these digital channels.
The problem with digital media channels for most business is that advertising doesn’t work nearly as well as it does in traditional media. What works much better in these interactive mediums is providing valuable content and an openness by businesses to engage directly with their customers. The result is that forward-thinking brands are learning how to interact directly with their customers by listening, understanding and engaging with them.
This infographic outlines the results from social agency Alterian’s Annual Brand Engagement Survey on brand engagement in 2011. Interestingly, 75% of the 1,500 marketing professionals survey expect that the biggest increase in marketing funds will be in digital media channels online.
I teach young people how to develop the digital career skills they need to live, work and learn from anywhere. I am a passionate believer in self-education and I spend my days building my education start-up DIY Genius.
