This award-winning campaign for Old Spice was created by agency Wieden + Kennedy. The ad stars a previously unknown actor named Isiah Mustafa. The witty tagline for the advertisement alone is hilarious: “We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it.”

The funny original ad “The Man Your Man Could Smell Like” has over 11.6 million views on Youtube. The second ad “Questions” was released 3 days ago and has already managed 1.5 million views.

Actor Isiah Mustafa gives a great interview below, talking about how the how the ad was created. The 9-minute interview begins with the new Old Spice commercial and then Mustafa gives a play-by-play of how it was filmed outside at two locations; on a beach in California and on a custom-built set beside an icy lake in the mountains near Vallermo, California.

Isiah Mustafa Reveals The Secrets Behind The Old Spice Commercial

The ad also ties in social media nicely with a Facebook page that has garnered 550,000+ followers.